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Examining the relationship between financial anxiety and financial attitude in Generation Z: consequences for consumer banking: preparing the generation shift
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Resumo(s)
This project explores the relationship between financial attitude and financial anxiety among
Generation Z and its implications for consumer banks. A survey with 112 respondents measured
both variables and analysed how they relate to age, income and occupation. This research
concluded that there is negative correlation between financial attitude and financial anxiety,
further intensified by income and employment. The results suggest that banks can use these
insights to design products and services that foster a financial attitude in younger clients and
contribute to the reduction of their financial anxiety.
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Financial anxiety Financial attitude Generation Z Consumer finance CEMS MIM