Publicação
From eco-anxiety to action: unraveling the dynamics of message framing, emotions and attitudes on purchase intention
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Kousi, Sofia | |
| dc.contributor.author | Carvalho, Mariana Monteiro de | |
| dc.date.accessioned | 2024-12-06T10:48:52Z | |
| dc.date.available | 2024-12-06T10:48:52Z | |
| dc.date.issued | 2024-01-12 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | With the rise of the global environmental crisis, many organizations are shifting towards sustainability, focusing on impacting consumer choices through advertising messages. Two experimental studies (n1 = 100; n2 = 110) were conducted to test how gain versus loss advertising message frames can impact purchase intention, in the context of reusable packaging. The studies examined the role of eco-anxiety, hope, guilt, pride and attitude towards the brand as mediating and moderating factors. The results showed that message framing only impacted purchase intention via the mediation of attitude towards brand, moderated by eco-anxiety. | pt_PT |
| dc.identifier.tid | 203680723 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/176252 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Eco-anxiety | pt_PT |
| dc.subject | Message framing | pt_PT |
| dc.subject | Hope | pt_PT |
| dc.subject | Guilt | pt_PT |
| dc.subject | Pride | pt_PT |
| dc.subject | Consumer behaviour | pt_PT |
| dc.subject | Intention to act sustainably | pt_PT |
| dc.subject | Purchase intention | pt_PT |
| dc.subject | Attitude towards the brand | pt_PT |
| dc.title | From eco-anxiety to action: unraveling the dynamics of message framing, emotions and attitudes on purchase intention | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |