Publicação
A literature overview of luxury fashion consumers- behavior on sustainability and using perceptual mapping as a marketing tool
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | Gomes, Ana Rita De Carvalho Tarré | |
| dc.date.accessioned | 2024-02-09T11:42:16Z | |
| dc.date.available | 2024-02-09T11:42:16Z | |
| dc.date.issued | 2023-01-20 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | Environmental sustainability is a current widespread concern of many consumers and businesses. The purpose of this thesis is to analyze if consumers give value to environmental sustainability in their luxury fashion purchases. Additionally, this research explores consumers’ current knowledge on the sustainability efforts in this industry, mainly of known brands such as Gucci, Versace, Brunello Cucinelli, Dolce & Gabbana and Stella McCartney. To do so, methodologies such as perceptual mapping, conjoint and cluster analyzes were performed. Our main findings indicate an active want from consumers of more sustainable luxury fashion items, particularly those made out of eco-friendly material | pt_PT |
| dc.identifier.tid | 203315251 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/163324 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Market research | pt_PT |
| dc.subject | Perceptual mapping | pt_PT |
| dc.subject | Conjoint analysis | pt_PT |
| dc.subject | Willingness to pay | pt_PT |
| dc.subject | Cluster analysis | pt_PT |
| dc.subject | Implicit association test | pt_PT |
| dc.subject | Consumer behavior | pt_PT |
| dc.subject | Luxury fashion | pt_PT |
| dc.subject | Sustainability | pt_PT |
| dc.subject | Environment | pt_PT |
| dc.title | A literature overview of luxury fashion consumers- behavior on sustainability and using perceptual mapping as a marketing tool | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management and Business Analytics from the Nova School of Business and Economics | pt_PT |