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Publicação
Development of a marketing plan for a new business model of EDP Comercial or how can EDP be the Uber and not the taxi driver
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Orientador(es)
Resumo(s)
The energy market in Portugal has undergone severe changes currently, with liberalization and consumer empowerment changing the competitive landscape. Currently the market leader, EDP Comercial is in need to innovate constantly and find new profitable opportunities in the market to sustain its position and capture new emerging trends in the market, like renewable energy. This report carefully analyses ways to monetize opportunities regarding renewable energy sources. As the result from extensive marketing analysis, a complete marketing and communications plan was developed for edp + solar, a revolutionizing rental based model that allows everyone to have access to solar energy.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
EDP comercial Marketing plan Renewables Sharing energy solutions