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Practical evidence and opportunities of ambidexterity in corporate strategy - the role of ambidexterity in Royal Philips' strategic transformation

2025-01-15Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCastro, João
dc.contributor.authorReiff, Lutz Leonard
dc.date.accessioned2025-04-02T10:15:10Z
dc.date.available2025-04-02T10:15:10Z
dc.date.issued2025-01-15
dc.date.submitted2025-01-15
dc.description.abstractThis study examines ambidexterity as a critical component of corporate strategy, analyzing how Amazon and Philips employed contrasting approaches to balance exploration and exploitation. Amazon’s continuous innovation and internal resource synergies led to consistent growth, while Philips’ radical transformation relied on divestments and acquisitions, with limited short term returns. The study also explores Generative AI as an enabler of ambidexterity, enhancing resource allocation, organizational adaptability and strategic scope. Using the "Corporate Strategy Triangle," we create new perspectives on strategic ambidexterity. Therefore, our research offers actionable insights and highlights opportunities for further exploration of ambidextrous strategies and AI integration.pt_PT
dc.identifier.tid203925874pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/181837
dc.language.isoengpt_PT
dc.subjectStrategic ambidexteritypt_PT
dc.subjectOrganizationpt_PT
dc.subjectPerformancept_PT
dc.subjectTransformationpt_PT
dc.subjectInnovationpt_PT
dc.subjectExploitpt_PT
dc.subjectExplorept_PT
dc.subjectGenerative AIpt_PT
dc.titlePractical evidence and opportunities of ambidexterity in corporate strategy - the role of ambidexterity in Royal Philips' strategic transformationpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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NSBE - MA Dissertations