Publicação
About you-s expansion to Singapore: financial forecast
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Harrison, Andrew | |
| dc.contributor.author | Tinoco, Carolina da Costa Lima Valente | |
| dc.date.accessioned | 2024-09-09T11:11:35Z | |
| dc.date.available | 2024-09-09T11:11:35Z | |
| dc.date.issued | 2023-01-24 | |
| dc.date.submitted | 2022-12-16 | |
| dc.description.abstract | The following work project has as its main research question the possibility of internationalizing the European online fashion retailer About You to the Asian market. This Field Lab analyses the attractiveness of the online fashion industry and the opportunities in Asia and identifies Singapore as the most attractive market for expansion. This research provides an understanding of whether an expansion to Singapore is appealing to the brand and provides recommendations on how to proceed in the areas of Marketing, Strategy, Operations, and Finance. | pt_PT |
| dc.identifier.tid | 203316584 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/171399 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/290013 | pt_PT |
| dc.subject | Fashion | pt_PT |
| dc.subject | E-commerce | pt_PT |
| dc.subject | Asia | pt_PT |
| dc.subject | About tou | pt_PT |
| dc.subject | Singapore | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.title | About you-s expansion to Singapore: financial forecast | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |