Logo do repositório
 
Publicação

Field lab - technology strategy with Mercedes EQ improvement of Mercedes-Benz-s brand image in the topic of sustainability

2022-01-18Dissertação de mestrado Acesso aberto
Ver registo simples
datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCastro, João
dc.contributor.authorFerreira, Catarina Da Rosa
dc.date.accessioned2022-06-01T11:00:18Z
dc.date.available2022-06-01T11:00:18Z
dc.date.issued2022-01-18
dc.date.submitted2022-12-17
dc.description.abstractSustainability is gaining momentum due to several factors, including climate and environmental awareness, as well as the shift in consumer demands. This paper reviews the sustainability trend applied to the automotive industry’s value chain, more specifically focused on the analysis of the sustainability strategy of Mercedes-Benz Portugal. Moreover, this report compares the Mercedes-Benz strategy with the sustainability strategies of two main competitors: Tesla and BMW. Furthermore, an analysis of the consumer perspectives regarding the company’s commitment towards sustainability is performed. Finally, a conclusion and several recommendations are given to help Mercedes-Benz Portugal improve its strategy, as well as the research aspects that are still open for both industry and academic communities.pt_PT
dc.identifier.tid202998312pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/139156
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectMercedes-Benzpt_PT
dc.subjectMercedes-Benz Eqpt_PT
dc.subjectElectric transformationpt_PT
dc.subjectSustainability strategypt_PT
dc.subjectSustainable supply chainpt_PT
dc.subjectCo2 emissionspt_PT
dc.titleField lab - technology strategy with Mercedes EQ improvement of Mercedes-Benz-s brand image in the topic of sustainabilitypt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura
Nome:
2020-21_fall_32169_catarina-ferreira.pdf
Tamanho:
3.65 MB
Formato:
Adobe Portable Document Format
Ver/Abrir

Coleções

NSBE - MA Dissertations