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Virtual reality in the automotive industry: should car dealerships adopt Vr on a large scale to enhance the customer experience?

2020-01-21Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorZejnilovic, Leid
dc.contributor.authorAl-Omari, Odey
dc.date.accessioned2020-11-16T16:36:55Z
dc.date.available2020-11-16T16:36:55Z
dc.date.issued2020-01-21
dc.date.submitted2020-01-03
dc.description.abstractThe potential applicationof virtual reality (VR) technologyin theautomotive industry is still under investigated, especially in the context of retail. This study aims at filling the research gap by utilizing a consumer survey and car dealer questionnaire to analyse the attitude toward VR devices in the given context and learn about potential applications. The primary research revealed that both consumers and professionals working in the industry have an overall positive attitude toward the use of VR headsets and that its adoption would entail numerous benefits, one of them being amore enjoyable and efficient customization experience.pt_PT
dc.identifier.tid202496325pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/107213
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectVirtual realitypt_PT
dc.subjectAutomotive retailpt_PT
dc.subjectCustomization experiencept_PT
dc.subjectUTAUTpt_PT
dc.titleVirtual reality in the automotive industry: should car dealerships adopt Vr on a large scale to enhance the customer experience?pt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations