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Internationalization project of tulea globulus - an in-depth market analysis of France

2024-02-01Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorGomes, Emanuel
dc.contributor.advisorZhou, Yueling
dc.contributor.authorPaes, Frederico Allen de Vasconcelos
dc.date.accessioned2025-02-14T10:26:19Z
dc.date.available2025-02-14T10:26:19Z
dc.date.issued2024-02-01
dc.date.submitted2023-12-20
dc.description.abstractThis thesis guides Globulus, a Portuguese forestry company within the Tulea group, in its international expansion. Globulus currently cultivates and sells Eucalyptus globulus for the pulp and paper industry in Portugal. International market selection through country ranking, clustering, and analysis of the five most promising markets, revealed Spain as the most attractive market for internationalization. This is supported by industry indicators, financial viability, and Globulus’ preferences. The proposed entry mode is indirect exporting, backed by a detailed marketing plan and financial projections. Recommendations include monitoring wood prices and transport costs, establishing an international partner network, and diversifying the product portfolio.pt_PT
dc.identifier.tid203864506pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/179001
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectInternationalization planpt_PT
dc.subjectInternational market selectionpt_PT
dc.subjectEntry mode strategypt_PT
dc.subjectCompetitiveness analysispt_PT
dc.subjectForestry industrypt_PT
dc.subjectCluster analysispt_PT
dc.subjectCountry rankingpt_PT
dc.titleInternationalization project of tulea globulus - an in-depth market analysis of Francept_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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NSBE - MA Dissertations