Publicação
Export and internationalization field lab vicaima business plan
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Santos, Pedro Teixeira | |
| dc.contributor.author | Resende, Pedro Miguel Oliveira Atão | |
| dc.date.accessioned | 2017-09-05T09:30:48Z | |
| dc.date.available | 2017-09-05T09:30:48Z | |
| dc.date.issued | 2017-01-20 | |
| dc.description.abstract | This master thesis studies the most appropriate entry mode to Cuba for Vicaima and its subsequent stages of internationalization. I analyze the general business environment in Cuba and the attractiveness of the interior door industry in Cuba with a Pestle analysis and 5 forces of Porter, respectively, and we define the company’s organizational resource platform. I also study the pros and cons of diverse internationalization modes and concluded that a successive stage model approach is the most suitable for SME companies like Vicaima. I conclude that Vicaima should start its internationalization mode with Indirect Exportation and evolve into a servicing facility. | pt_PT |
| dc.identifier.tid | 201716070 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/23069 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Internationalization plan | pt_PT |
| dc.subject | Vicaima | pt_PT |
| dc.subject | Entry modes | pt_PT |
| dc.subject | Cuba | pt_PT |
| dc.subject | Hotel industry | pt_PT |
| dc.title | Export and internationalization field lab vicaima business plan | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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