Publicação
Streaming Giant in focus: an equity analysis of Netflix's growth and market position
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Duarte, Miguel Marecos | |
| dc.contributor.author | Sistek, Jonna Carlotta | |
| dc.date.accessioned | 2026-03-13T11:22:42Z | |
| dc.date.available | 2026-03-13T11:22:42Z | |
| dc.date.issued | 2025-01-23 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | This report provides a comprehensive equity analysis of Netflix, Inc., examining its financial performance, growth prospects, and valuation. By analyzing historical financial data, regional revenue trends, and operational metrics, we assess Netflix’s financial health and strategic initiatives. Key findings include steady growth in mature markets like UCAN driven by ARPU increases, robust expansion in emerging regions such as LATAM and APAC, and evolving profitability margins as Netflix shifts toward original content. Using advanced modeling techniques, including regional regression analyses, we project Netflix's revenues and free cash flows through 2034. Before applying valuation methods, we calculate the weighted average cost of capital to ensure an accurate discount rate reflective of Netflix's risk profile and capital structure. These projections and WACC calculations form the basis of our valuation, where we employ robust methodologies such as the discounted cash flow method and the adjusted present value approach to determine Netflix's enterprise value. Sensitivity analyses further explore the impact of varying key assumptions, including terminal growth rate and WACC, on valuation outcomes. Our valuation findings suggest a significant overpricing of Netflix stock at current market levels. The intrinsic share price is estimated at $483.2, indicating a 48% premium over the market price. Accordingly, we recommend to SELL the stock, enabling investors to capitalize on current conditions before potential market corrections align with Netflix’s intrinsic value. | eng |
| dc.identifier.tid | 204132053 | |
| dc.identifier.uri | http://hdl.handle.net/10362/201374 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Equity analysis | |
| dc.subject | Financial performance | |
| dc.subject | Valuation | |
| dc.title | Streaming Giant in focus: an equity analysis of Netflix's growth and market position | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master Degree in Finance from the NOVA – School of Business and Economics |