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Strategic business model in the online food delivery industry in Europe: evolution and variation of business models
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| 2.76 MB | Adobe PDF |
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Resumo(s)
This research provides an overview of the food delivery industry, focusing on the key traits of traditional and contemporary business models. The thesis includes an in-depth analysis of the Hybrid Delivery Model, which exists within the OGD field and leverages the advantages of Brick and-Mortar establishments along with the flexibility of Pure-Play Online platforms. Additionally, it assesses both strengths and weaknesses. The paper proposes strategic recommendations to tackle current challenges and leverage opportunities in the OGD sector, specifically examining how
hybrid business models can successfully merge various elements to improve customer experience, operational efficiency, and ultimately, profitability.
Descrição
Palavras-chave
Strategic business models Online food delivery Online grocery delivery Hybrid delivery model Strategic recommendations