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Impact of gun violence on restaurants: a yelp-based study on review length

datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorBatikas, Michail
dc.contributor.authorNitsch, Nicholas
dc.date.accessioned2026-04-02T10:30:52Z
dc.date.available2026-04-02T10:30:52Z
dc.date.issued2025-01-16
dc.date.submitted2025-02-16
dc.description.abstractThis paper examines how mass shootings influence consumer perceptions of restaurants using over 900,000 Yelp reviews from 50,000 U.S. restaurants. Staggered Difference-in-Differences (DiD) and sentiment analysis (VADER, BERT) are employed to assess changes in sentiment, review length, ratings, and frequency at distances of 5 km, 10 km, and 20 km post-incident. Contrary to expectations, limited evidence is found that mass shootings significantly affect sentiment, ratings, or review volume. Although minor shifts occur—fewer food-oriented comments and occasional mentions of shootings—no consistent negative patterns emerge. These findings suggest subtler or undetected impacts not fully captured by online reviews.eng
dc.identifier.tid204133831
dc.identifier.urihttp://hdl.handle.net/10362/202011
dc.language.isoeng
dc.relationUID/ECO/00124/2013
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectGun violence
dc.subjectYelp
dc.subjectRestaurants
dc.subjectReview
dc.subjectText sentiment
dc.subjectBig data
dc.subjectDifference-in-differences
dc.subjectStaggered difference-in-differences
dc.subjectConsumer «behavior
dc.subjectOnline word of mouth
dc.subjectGun violence archive
dc.subjectNLP
dc.subjectCausal inference
dc.subjectVADER
dc.subjectBusiness analytics
dc.subjectBusiness and data analytics
dc.subjectData
dc.subjectData visualization
dc.subjectLLM
dc.subjectMistral
dc.subjectBERT
dc.titleImpact of gun violence on restaurants: a yelp-based study on review lengtheng
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Business Analytics from the Nova School of Business and Economics

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