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DataTítuloAutor(es)TipoAcesso
Jan-2012Are celebrities mediators for negative spillover? An empirical studyHassler, David MaximilianmasterThesisopenAccess
Jun-2011Ben & Jerry’s: case study on children’s social awareness and its impact on corporate strategyBarros, Inês Peso de OliveiramasterThesisopenAccess
Jun-2010Um Bongo and sport: how can a brand communicate through its mascotsMarques, André Gonçalo RibeiromasterThesisopenAccess
Jun-2013A brand Identity for the Parish of Nossa Senhora de Fátima (in Lisbon)Rocha, Lígia Cristina CastanheiramasterThesisopenAccess
Jan-2011Can advergames boost children’s healthier eating habits?: a comparison between healthy and non-healthy foodDias, Mónica Sofia RodriguesmasterThesisopenAccess
Jan-2016Can gendered advergames make children develop favorable attitudes and behaviors towards healthy food?Carvalho, Inês Filipa Xavier Frescata demasterThesisopenAccess
Jan-2014Can healthy eating be cool?: a study of celebrities’ impact on teens’ attitudes towards healthy eatingGregório, Filipa dos ReismasterThesisopenAccess
Jan-2014Cereals and children: a study of their lifetime relationCosta, Duarte Manuel Fernandes de Matos Borges damasterThesisopenAccess
Jan-2010Children consumer behaviour field lab: the Nestum consumerLourenço, Jacqueline ArealmasterThesisopenAccess
Jun-2011Children emotional reactions toward advertising and brands: A drawing experimentFalardo, Sara Figueiredo CaeiromasterThesisopenAccess
Jan-2010Commercial vs. product placement: a study with young childrenOmar, Ismael MahomedmasterThesisopenAccess
Jun-2012Communication strategy for Continente online store: improving the Ecommerce experienceLeão, FranciscomasterThesisopenAccess
Jun-2012A communication strategy for Continente: practical, low priced and healthy eating solutionsRosário, Joana Roque domasterThesisopenAccess
Jun-2012A communication strategy for continente: proposals to improve the online servicesSousa, Daniel Passos demasterThesisopenAccess
Jun-2012A communication strategy for Continente: proposals to promote fresh products of Continente’s own brandsAlves, Filipa Almeida da SilvamasterThesisopenAccess
Jun-2011A conceptual model of a brand's presence on Facebook aligned with teenagers' motivations and marketing strategiesMonteiro, BrunomasterThesisopenAccess
Jun-2012Continente Choose&DriveCastelbranco, Pedro Letteri Sepúlveda demasterThesisopenAccess
Jan-2016Corporate social responsability in advergames: adjusting communication to the kids of today: Effects on brand reputation, brand identification, brand preferences and purchase intentionAlves, Ana Sofia SebastiãomasterThesisopenAccess
Jan-2013A CSR and communication strategy for WortenCabral, Joana RochamasterThesisopenAccess
Jan-2013A CSR communication strategy for Continente: improving brand image and reinforcing local community bondsHeleno, Ana Isabel DelgadomasterThesisopenAccess
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