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Pragmatic or idealistic reasons: what drives electric vehicles’ satisfaction and continuance intention?
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Autores
Resumo(s)
The sales and use of Electric Vehicles (EVs) have been growing continuously over the past years in Europe, with the hopes of mitigating CO2 emissions and enabling more sustainable transportation. Considering the growth of the Electric Vehicle (EV) market, the main goal of this research is to shed light on what drives electric vehicles’ satisfaction and continuance intention. We collected data from 290 EV drivers in Europe. Grounding on the task-technology fit model, expectation-confirmation theory, and green self-identity as moderators, we were able to explain 22% of the variation in EV satisfaction and 40.1% of continuance intention. Several theoretical implications are drawn regarding satisfaction and continuance intention, such that task-technology fit of EVs impacts both of those constructs and that green self-identity is a moderator for task-technology fit and continuance but not for satisfaction. Task-technology fit is also found to be more relevant for individuals that exhibit low green self-identity (and vice-versa). We also present some practical implications, mainly for manufacturers and governments.
Descrição
Dissertation presented as partial requirement for obtaining the Master’s degree in Statistics and Information Management , with a specialization in Marketing Research and CRM
Palavras-chave
Electric Vehicles Satisfaction Continuance Intention Green Self-Identity Task-Technology Fit