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Publicação
Understanding the adoption of cloud BI in SMES
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Autores
Orientador(es)
Resumo(s)
BI systems have been largely used as a way to support decision-making and increase competitive
advantage between large firms. Studies using adoption theories turned out to be useful to
understand the adoption of BI systems in such organizations. However, among SME’s the research on
the theme it is still scarce as the adoption of BI is not a certainty. Even though cloud BI solutions
emerged as a suitable solution for SME’s, there is a lack of studies focusing on its adoption. This
study aims to fill this gap in the literature and access the determinant factors to the adoption of
cloud BI in SMEs. We propose a conceptual model based on the combination of two prominent
adoption theories at the firm level: diffusion of innovation (DOI) theory, and the technology,
organization, and environment (TOE) framework. Data collected from 203 SMEs were analyzed using
the PLS-SEM method. Results of the data analysis showed that the variables relative advantage,
complexity and top management support are significant to the adoption of cloud BI in SMEs. This
study offers insights to SMEs’ managers, BI vendors, and IT/IS scholars.
Descrição
Dissertation presented as partial requirement for obtaining the Master’s degree in Information Management, with a specialization in Marketing Intelligence
Palavras-chave
Business Intelligence (BI) Innovation adoption SMEs Technology-organization-environment (TOE) framework Diffusion of Innovation (DOI) theory