FCSH: ICNOVA - Documentos de conferências internacionais
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- The impact of CEO activism in brand reputationPublication . Duarte, Alexandre; Instituto de Comunicação da NOVA (ICNOVA); Departamento de Ciências da Comunicação (DCC)With marketing changing from a logic of purpose to a logic of action, and with consumers becoming more belief driven and increasingly assum- ing their social positions, organizations have been also asked to position themselves and choose a side on controversial, often divisive, sociopoliti- cal issues. According to Rumstadt and Kanbach (2022), the public expects CEOs to take stances on social debates, independent of their business relat- edness, with 65% of consumers assuming that they want CEOs to speak on major social issues (Hou & Poliquin, 2023).
- New genres and formats of cultural journalism in the digital landscapePublication . Santos-Silva, Dora; Departamento de Ciências da Comunicação (DCC); Instituto de Comunicação da NOVA (ICNOVA)
- Challenges of teaching magazine journalismPublication . Santos-Silva, Dora; Andrade, Diogo Queiroz; Departamento de Ciências da Comunicação (DCC); Instituto de Comunicação da NOVA (ICNOVA)In the last years, the digital ecosystem increased the rhythm of change and forced the blurring of boundaries. Parallel to this, there was a need for innovation, seeking “new combinations”, using Schumpeter ’s words (1934, p. 78). This innovation, often focused in the product or in the way the news are distributed, meant assuring a presence in the digital environment. However, this wasn ́t so clear to magazines, especially considering that this medium has distinguished features, and its online presence is not necessarily a “digital magazine” (Santos-Silva, 2011). Challenges are different from the other media and the academy must follow through. This paper explores the innovation challenges that magazine journalism is facing today and if they are being addressed by the academy. We applied a content analyses to the syllabus of European university courses that include the subject of magazine journalism in 2018 and compare it to key-challenges identified by major professional and academic reports. Preliminary results conclude that the positioning of magazine journalism in academy is still very traditional, privileging editorial passion over entrepreneurial skills.
- Cultural Journalism and representationsPublication . Müller, Mariana Scalabrin; Cabecinhas, Rosa; Santos-Silva, Dora; Departamento de Ciências da Comunicação (DCC); Instituto de Comunicação da NOVA (ICNOVA)
- Festival PoliticaPublication . Aparício, Maria Irene; Ferreira, Ivone; Fiolic, Marta; Departamento de Ciências da Comunicação (DCC); Instituto de Filosofia da NOVA (IFILNOVA); Instituto de Comunicação da NOVA (ICNOVA)Festival Politica is an annual event that started in Lisbon in 2017, and over the years expanded to Braga and Evora, Portugal. Over the years it changed focus from Abstention from Vote, through Human Rights, Europe, and Ecological Sustainability to Frontiers – topics crucial for debate and action throughout our shared global society. But how does one get interested and involved when the overall sentiment is more and more apolitical each year, with alarming numbers among the younger generations – according to the International Institute for Democracy and Electoral Assistance voter turnout has been declining globally for the last thirty years. As a response to these circumstances, Festival Politica decided to promote greater political and social awareness among Portuguese citizens through debates, films, exhibitions, workshops, concerts and activities for children establishing itself as a “showcase and laboratory of the power of citizenship” (https://festivalpolitica.pt/quem-somos/). This article intends to reflect upon the articulation of the concepts of activism and citizenship (Harrebye, 2016; Tascon and Wils, 2016) with the visual arts, especially in cinema and advertising videos. The case study focuses on A Troca, the advertisement video produced by FCB Lisbon Advertising Agency for the last Festival's edition in 2021 (https://youtu.be/Ozkge3fzWo) and on the winning film of the Festival, Chelas Nha Kau produced by Bataclan 1950 collective and Bagabaga Studios. A semiotic analysis (Kress and van Leeuwen, 2006; Saborit, 2012) and content analysis served as the core of the case study, complemented with an interview with Rui Marques, the organizer of the event.
- Public Service Media, Pluralism and Cultural DiversityPublication . Cádima, Francisco Rui; Oliveira Martins, Luís; Torres da Silva, Marisa; Baptista, Carla Maria dos Santos Filipe; Centro de Investigação em Comunicação, Informação e Cultura Digital (CIC. Digital); Departamento de Ciências da Comunicação (DCC)
- A volta de “O retorno das caravelas”Publication . Minga, Ester Amaral de Paula; Centro de Investigação em Comunicação, Informação e Cultura Digital (CIC. Digital)Em meados dos anos 1990, estimulado pelas privatizações do governo Fernando Henrique Cardoso, Portugal promoveu a ida de empresas e investimentos para o Brasil, movimento denominado pelos media brasileiros de “O retorno das caravelas” (Feldman-Bianco, 2001). Neste contexto, e também com o objetivo de internacionalizar sua economia, o país desenvolveu uma política de valorização de semelhanças culturais com as ex-colónias, algo consubstanciado pela Comunidade dos Países de Língua Portuguesa – CPLP, oficializada em 1996 em torno do discurso da lusofonia. Tal movimento perdera vitalidade no início do séc. XXI, no entanto, em meados de 2010 (auge da crise económica) observamos em reportagens dos jornais Público e Expresso o que denominamos de a volta de “O retorno das caravelas”. Todavia, se a primeira fase do movimento caracterizou-se pela ida de grandes empresas como a EDP e a PT para o Brasil, esta segunda fase, em consonância à retomada do movimento de emigração para o país, composto por sujeitos de elevado background educacional (Madeira et al., 2016), disse respeito sobretudo, à migração de pequenos empresários e investimentos de médio porte. A partir de uma análise crítica a algumas reportagens acerca deste movimento, observamos como o discurso jornalístico também se respaldou em semelhanças culturais entre Brasil e Portugal para representar essa volta do retorno. Também analisamos a presença nos textos de certo tom colonialista em relação ao país, ao mesmo tempo em que se nota um esforço em contrapor esta nova vaga de imigrantes aos estereótipos correntes no Brasil sobre os portugueses.
- Nadir Tati et le plaisir du goût de l’AfriquePublication . Amaro, Margarida dos Anjos Lebreiro; Instituto de Comunicação da NOVA (ICNOVA)
- Diversity Programming in Portuguese Public TelevisionPublication . Baptista, Carla Maria dos Santos Filipe; Departamento de Ciências da Comunicação (DCC); Centro de Investigação em Comunicação, Informação e Cultura Digital (CIC. Digital)This communication will present data collected from two research projects that complement each other: on the one hand, the study DIVinTV - Public television and cultural diversity in Portugal: a study on the programming of generalist channels Portuguese publics on the plurality of contents and cultural expression, diversity and inclusion; on the other hand, we will contextualize these data with the analysis done over the last years on the monitoring of pluralism in Portugal in the scope of the European project MPM - Media Pluralism Monitor (http: // http: // cmpf .eui.eu / media-pluralism-monitor / mpm-2016-results / portugal /).