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Publicação
Drivers for net benefits of the mobile apps
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Orientador(es)
Resumo(s)
Mobile applications (mobile apps) have been emerging over the past decade in our everyday lives, due to the exponential growth of smartphone technologies and they’re capability to store and process information. To understand the drivers of net benefits for mobile apps we developed a theoretical model based on IS success model and psychological engagement. We tested the theoretical model using partial least squares structural equation modeling (PLS-SEM). The results of this study indicate that more important than the system quality, information quality, and service quality to explain use and user satisfaction of mobile apps is the psychological engagement. The psychological engagement is also a driver for net benefits.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM
Palavras-chave
Mobile apps Customer engagement Psychological engagement IS success model