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Measuring the impact of enjoyment on the usage continuance intention
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Autores
Orientador(es)
Resumo(s)
This study examines the behavioural intentions of video-on-demand (VoD) consumers to continue using the service and further examines the influence of enjoyment over the intention to continue to use. To explore the usage continuance, we adopt the expectation confirmation model (ECM) for information technology and integrate it with the hedonic system adoption model. Specifically, we measure the influence of enjoyment over the behavioural intention to continue to use. The results suggest that satisfaction is the greatest predictor of the usage continuance intention and enjoyment strongly impacts satisfaction. In fact, our model explains 48.1% of the variance of the usage continuance and 53.8% of the satisfaction.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM
Palavras-chave
Video-on-Demand IS Continuance Expectation-Confirmation Model Hedonic System Adoption Model Intrinsic Motivation Enjoyment