Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10362/52473| Título: | Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers |
| Autor: | Wenninger, Carolin |
| Orientador: | Gomes, Emanuel |
| Palavras-chave: | Sub-Saharan Africa International market selection Emerging markets Apparel retailing |
| Data de Defesa: | 6-Jun-2018 |
| Resumo: | This work project analyses the market attractiveness of Sub-Saharan African countries for premium apparel retailers. A preliminary screening by means of country ranking was conducted in order to rank all 49 Sub-Saharan African countries according to their overall market attractiveness. A subsequent in-depth analysis identified the most promising market for premium apparel retailers to enter in the near future. |
| URI: | http://hdl.handle.net/10362/52473 |
| Designação: | Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Aparece nas colecções: | NSBE: Nova SBE - MA Dissertations |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| Wenninger_2010.pdf | 852,6 kB | Adobe PDF | Ver/Abrir |
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