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Please use this identifier to cite or link to this item: http://hdl.handle.net/10362/52473
Title: Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers
Author: Wenninger, Carolin
Advisor: Gomes, Emanuel
Keywords: Sub-Saharan Africa
International market selection
Emerging markets
Apparel retailing
Defense Date: 6-Jun-2018
Abstract: This work project analyses the market attractiveness of Sub-Saharan African countries for premium apparel retailers. A preliminary screening by means of country ranking was conducted in order to rank all 49 Sub-Saharan African countries according to their overall market attractiveness. A subsequent in-depth analysis identified the most promising market for premium apparel retailers to enter in the near future.
URI: http://hdl.handle.net/10362/52473
Designation: Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Appears in Collections:NSBE: Nova SBE - MA Dissertations

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