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  5. NSBE: Nova SBE - MA Dissertations
Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/52473
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Campo DCValorIdioma
dc.contributor.advisorGomes, Emanuel-
dc.contributor.authorWenninger, Carolin-
dc.date.accessioned2018-11-22T15:33:11Z-
dc.date.available2018-11-22T15:33:11Z-
dc.date.issued2018-06-06-
dc.identifier.urihttp://hdl.handle.net/10362/52473-
dc.description.abstractThis work project analyses the market attractiveness of Sub-Saharan African countries for premium apparel retailers. A preliminary screening by means of country ranking was conducted in order to rank all 49 Sub-Saharan African countries according to their overall market attractiveness. A subsequent in-depth analysis identified the most promising market for premium apparel retailers to enter in the near future.pt_PT
dc.language.isoengpt_PT
dc.rightsopenAccesspt_PT
dc.subjectSub-Saharan Africapt_PT
dc.subjectInternational market selectionpt_PT
dc.subjectEmerging marketspt_PT
dc.subjectApparel retailingpt_PT
dc.titleAssessment of Sub-saharan Africa´s market attractiveness for premium apparel retailerspt_PT
dc.typemasterThesispt_PT
thesis.degree.nameWork Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT
dc.identifier.tid201974258pt_PT
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopt_PT
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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