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Uncovering the role of cross-border strategic alliances and expertise decision centralization in enhancing product-service innovation in MMNEs
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Orientador(es)
Resumo(s)
Research is needed on effective servitization by multinational enterprises. This study examines whether Manufacturing Multinational Enterprises (MMNEs) can obtain better servitization outcomes by partnering with Knowledge Intensive Business Service (KIBS) firms and or by internationalizing their service function. In addition, the paper analyses the centralization of management decisions of human resources as an organizational mechanism to overcome coordination failure between product and service units. Our primary research data contain survey responses from 285 MMNEs collected in cooperation with an industry partner. Results show that cross-border strategic alliances and expertise decision centralization are critical to enhance product-service innovation.
Descrição
Funding Agency: European Commission under the Horizon 2020 Marie Sklodowska-Curie Actions project(grant nr. 691192), Spanish Government (grant nr. ECO2014-58472-R), FCT-Fundacao para a Ciencia e Tecnologia (grant nr. UID/ECO/00124/2013) and Social Sciences Data Lab (grant nr. LISBOA-01-0145-FEDER00772222209)
Palavras-chave
Cross-border alliances Expertise decision centralization Human resources International partnerships Product-service innovation Servitization Business and International Management Finance Marketing