Analytics in strategy consulting : an experience-based reflection

Abstract

This report provides extensive insights into analytics-based work in strategy consulting. It draws on first-hand experience gained during a 6-month internship at ABC Strategy Consultants Ltd (hereafter ABC) in London from September 2016 until the end of February 2017. The report starts by giving an introduction to the industry and how analytics is integrated within the company. After, it provides an overview of the project work during the internship. The extensive reflection on the internship experience discusses the value of analytics to strategy consulting, elaborates on the effects of non-technical audiences, points out the most crucial factors that help to build and retain a data science team within strategy consulting and finally trades off whether analytics should be a core capability of strategy consultancies or if it should merely be a support function.