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Psychological Aspects of Resistance to Innovation: Obstacles to the Implementation of Inventory Management Control Systems in Small and Medium-Sized Enterprises in the Restaurant Industry in Portugal
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Resumo(s)
The Portuguese restaurant sector, a vital component of the national economy, faces significant pressure to optimize costs, yet the adoption of critical tools like Inventory Management
Systems (IMS) remains low. This thesis aims to develop a conceptual model explaining the
psychological and structural barriers that hinder IMS implementation among Portuguese
Small and Medium-Sized Enterprises (SMEs). Employing a Constructivist Grounded Theory approach, this qualitative study analyzes data from thirteen in-depth, semi-structured interviews
with restaurant owners, managers, and consultants. The findings reveal a "Model of Structurally Forced Adoption," where a formidable resistance to change is created by a combination
of factors: the inertia of traditional management practices, a significant competency barrier
due to perceived technological complexity, and a subsequent value-effort calculation that
consistently undervalues the benefits of IMS. The research indicates that this resistance is
rarely overcome by proactive desire but is instead typically broken only by the structural pressure of business scale, which creates both the unavoidable need and the resources for innovation. Ultimately, this study concludes that successful technology adoption in this sector depends less on the technology itself and more on addressing the deep-seated psychological,
competency-based, and structural barriers faced by its decision-makers.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
Palavras-chave
Resistance to Innovation Technology Adoption Inventory Management Systems Restaurant Industry SMEs Portugal Grounded Theory