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The Efficacy of AI in Solo Brainstorming Among Generation Z A Comparative Analysis of AI-Assisted Individual vs. Group Brainstorming Outcomes
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Orientador(es)
Resumo(s)
The use of AI tools is becoming more prevalent in day-to-day life, affecting the way people
process information, especially in younger generations, a demographic increasingly familiar
with digital technologies. This research explores the role of AI-assisted brainstorming in
influencing human brainstorming, especially on solo versus group settings. Using a surveybased approach, participants’ perceptions of AI’s impact are investigated on key variables such
as idea quality, social presence, perceives humanness and evaluation apprehension. With a
basis on creative collaboration and cognitive processes, it is examined how AI tools, such as
ChatGPT, shape the brainstorming process of Generation Z (born between mid-1990s to early
2010s). The findings show that AI can effectively mediate the ideation process in both solo
and collaborative settings, with no significant difference in idea quality between the two
formats. Participants showed a slight preference for solo AI-assisted sessions, which may be
attributed to the reduction of evaluation apprehension, fostering a psychologically safe space
for idea generation. Although AI was perceived as polite and responsive, its perceived
humanness was moderate, reflecting participants’ awareness of AI’s limitations. Additionally,
the results suggest that individual AI-assisted brainstorming may outperform group-based
approaches, challenging traditional views on collaborative ideation.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Data Science
Palavras-chave
AI-assisted brainstorming Idea Quality Social Presence Perceived Humanness Evaluation Apprehension Solo brainstorming Generation Z SDG 4 - Quality education SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 17 - Partnerships for the goals