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Exploring the Impact of Wearable Sensors on Cruise Passengers: Individual performance and social wellbeing in a smart tourism context

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Resumo(s)

Wearable technologies are increasingly integrated into consumers’ daily lives, offering realtime data and seamless connectivity. In tourism and, particularly, in the cruise sector, wearable sensors provided by cruise companies are emerging as key tools to enhance passengers’ experience onboard. This study investigates the impact of these devices on two critical outcomes: individual performance and social wellbeing. Grounded on the beliefaction-outcome (BAO) framework, this research examines how key beliefs, as perceived convenience, privacy concerns, social influence, and perceived benefits influence passengers’ intention to use and actual usage of wearable sensors. The study further explores the moderating roles of social influence and loyalty in shaping these relationships. Using partial least squares structural equation modeling (PLS-SEM) with a sample of 301 cruise passengers, collected through an online survey, results reveal that both the intention to use and actual usage of wearable sensors significantly improve individual performance and social wellbeing of cruise passengers. These findings extend the BAO framework to a consumer-level tourism context, contributing to the wearable technology and smart tourism literature, and offering practical insights for cruise operators seeking to enhance passenger experience through strategic technology adoption.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Digital Transformation

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Wearable technology Cruise industry Wellbeing Smart tourism Privacy concerns User acceptance BAO framework Information technology (IT) adoption Valence theory Privacy calculus theory SDG 3 - Good health and well-being SDG 9 - Industry, innovation and infrastructure SDG 12 - Responsible production and consumption

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