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Autores
Orientador(es)
Resumo(s)
ChatGPT use is on the rise, however research on its impact on users is still limited. This study
explores how individuals develop ChatGPT identities, using the IT identity framework, and
consequent outcomes derived from it. A survey was conducted with 312 valid respondents
from ChatGPT users to determine the suitability of the IT identity framework in explaining
identity development around this technology. Findings suggest that engaging with ChatGPT
fosters IT identity development, with adequate opportunities and support acting as a
significant moderator in shaping user behavior. Individual performance and social well-being
were found to be influenced by user behaviors upon ChatGPT identity creation. By integrating
the IT identity framework with a component of outcomes, this research offers valuable
insights and significant contributions towards research on AI assistants and identity,
contributing to the growing body of literature on these technologies.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems Management
Palavras-chave
IT identity ChatGPT AI Assistants Information Technology Outcomes SDG 8 - Decent work and economic growth
