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The Economic Impact of the Medieval Journey of Santa Maria da Feira
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| 2.68 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Local events play a pivotal role in enriching the tourism experience by offering visitors
authentic cultural interactions, fostering community engagement, and creating unique
opportunities to explore the identity and traditions of the destination while simultaneously
driving economic growth, enhancing regional visibility, and strengthening the cultural heritage
of the host community. Assessing the economic impact of local events is essential to
understanding their contribution to regional development, justifying local investments, and
help guiding policymaking. Thus, this study evaluates the economic impact of the Medieval
Journey, a regional event held annually in August in Santa Maria da Feira in Portugal. This
cultural event attracts not only local visitors but also visitors from abroad. As cultural tourism
has gained prominence in recent years, events like the Medieval Journey have become
important cultural touchstones yet significant drivers of economic activity. This study aims to
quantify the economic contributions of the Medieval Journey to the local economy by
investigating demographical patterns, spending behaviors, and expenditure allocations in
accommodation, food, retail, and travel categories. By employing survey data from event
visitors, the economic impact analysis was structured, and four scenarios were developed and
tested, aiming to unveil how visitor demographics and spending alterations affect the overall
calculated level of economic impact.
Local visitors are the most significant contributors in each scenario because of their volume.
In contrast, the smaller number of international visitors shows a high impact due to more
significant per capita expenditure. These results thus underpin the economic value of the
event both to the local community and to any growth potential by increasing the proportion
of international attendees. The present research highlights the role of cultural events in
driving regional economic resilience by showing how the Medieval Journey strengthens the
local economy through significant tourism expenditures, support for businesses operating at
a local level, and enhancing the cultural visibility of Santa Maria da Feira. Overall, this thesis
provides practical suggestions regarding improvements in the organization of events and in
the policymakers' strategies, which will enhance international attendance and data collection
processes and bring out the best possible potential from cultural assets to increase economic
sustainability for the event. The paper contributes to the larger area of tourism economics
literature by considering how the interplay of local and international spending determines the
overall economic effects of a regional cultural event.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Information Analysis and Management
Palavras-chave
Event Economic Impact Medieval Journey Santa Maria da Feira SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure SDG 10 - Reduced inequalities SDG 11 - Sustainable cities and communities SDG 12 - Responsible production and consumption SDG 17 - Partnerships for the goals