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The Insurance Sector’s Contribution to the Sustainable Development Goals
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Orientador(es)
Resumo(s)
To remain competitive in the increasingly demanding and diverse global marketplace of the twenty-first century, some insurers have chosen to move away from their traditional position as mere suppliers of insurance products designed to cover insurable risks and/or provide investment opportunities, refashioning them-selves as service providers in neighbouring sectors such as healthcare, and, more recently, being pushed to become what could now be described as solution seekers, creating their own ecosystems by offering customers the prospect of a strong and lasting value-creating partnership. This completely transforms their customer rela-tionship from distant and sporadic to close and permanent in an attempt to create value, gain trust and increase customer satisfaction. This value creation could also enhance the industry’s already very significant potential to being key players in contemporary society’s global efforts to meet the United Nations’ sustainable development goals (‘SDG’). The actual or potential contribution of the insurance industry to furthering the SDG is also potentially relevant to the industry’s work towards gaining trust and increasing customer satisfaction. In this chapter, we look at the industry’s percep-tions of, and narratives on, their actual contribution to the SDG. Our main focus is on existing reports that reflect how the industry presents itself to the world in this context. We conclude that insurers seem to be falling short when it comes to narrating their own contribution to the SDG. This appears to be, at least in part, a consequence of the industry’s widespread lack of awareness and common misper-ceptions about the various economic, social and governance aspects of sustainabil-ity, as well as of the industry’s actual and potential role in contributing to the furthering of some SDG. Our chapter includes a case study of Portuguese-based insurance company Fidelidade.
Descrição
Palavras-chave
Corporate narratives ESG Insurance ecosystems Insurance reputation P2P Sustainable development goals Law SDG 1 - No Poverty SDG 2 - Zero Hunger SDG 3 - Good Health and Well-being SDG 4 - Quality Education SDG 5 - Gender Equality SDG 6 - Clean Water and Sanitation SDG 7 - Affordable and Clean Energy SDG 8 - Decent Work and Economic Growth SDG 9 - Industry, Innovation, and Infrastructure SDG 10 - Reduced Inequalities SDG 11 - Sustainable Cities and Communities SDG 12 - Responsible Consumption and Production SDG 13 - Climate Action SDG 14 - Life Below Water SDG 15 - Life on Land SDG 16 - Peace, Justice and Strong Institutions SDG 17 - Partnerships for the Goals
Contexto Educativo
Citação
Editora
Springer