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Publicação
Convenience over health: Analyzing the drivers of food delivery apps
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Autores
Orientador(es)
Resumo(s)
Our study examines the drivers of food delivery apps use and outcomes. Combining
the DeLone and McLean Model with the Theory of Consumption Values and the TaskTechnology-Fit, we proposed and empirically validated a conceptual model with data from
219 European users of these apps. Contrary to what we expected, food safety concerns and
health consciousness do not influence these applications' use or satisfaction. These two
aspects seem to be driven exclusively by the adequacy of the applications with their user's
needs (TTF). On the other hand, as we expected, these apps' net benefits are driven by these
apps’ TTF, use, and users’ satisfaction. Several implications for theory and practice are drawn
from our results.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
Palavras-chave
Food delivery apps Use User satisfaction Net benefits PLS-SEM SDG 3 - Good health and well-being SDG 9 - Industry, innovation and infrastructure SDG 12 - Responsible production and consumption