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Autores
Orientador(es)
Resumo(s)
Neobank is a type of financial institution that operates exclusively online without traditional
physical branch networks. The current study aims to understand how overall trust plays an
important role in neobanking adoption. A conceptual model was created by combining the
Delone & McLean model with overall trust to understand the impact of neobanking on
individual performance. Data was collected via an online survey of 210 participants and
analyzed using partial least squares structural equation modeling techniques. The result of
this study indicates that overall trust is more important to user satisfaction than use itself of
the service. Also, it is presented that both use, and user satisfaction are important precedents
of individual performance. User satisfaction is positively affected by system quality,
information quality, and service quality. Evaluating the impact of neobanking on individual
performance is valuable for neobanking managers, offering insights that can help them
implement strategies to retain users and attract potential adopters.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Information Analysis and Management
Palavras-chave
Neobanking DeLone & McLean model Overall Trust SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure
