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Publicação
Analyzing attendance at performing art shows: Understanding profiles, motivations and barriers
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| 1.77 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The cultural and performing arts areas are not very discussed, which increases people's
unawareness of art. Besides that, COVID-19 has had a severe impact on this field. To increase
affluence in the performing arts, this project aims to analyze patterns of people's behavior
and their perception of the performing arts, understanding what influences people to attend
performing art shows and what could prevent them from going. Some work has already been
done regarding social, economic, and demographic features, motivations and barriers to
attending a performing art show. Still, this study adds a new feature regarding whether or not
the person follows theatres or ticket-selling companies on social media, receives newsletters
by email or checks their website. The data was collected by an online survey to 290
participants, which was then adequately analyzed to create clusters defining the three
patterns found. Based on that, we present some suggestions to improve the affluence in the
performing arts.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analytics
Palavras-chave
Performing art shows audience segmentation art shows attendance motivations and barriers strategies to improve attendance cluster analysis SDG 3 - Good health and well-being SDG 4 - Quality education SDG 8 - Decent work and economic growth SDG 10 - Reduced inequalities