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Analysis of Player and Company Engagement with Gaming Ecosystem: Insights into Brand Health, Players, and Behavioral Patterns
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.27 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The gaming industry has become a significant cultural and economic force, with customer
engagement playing a critical role in the success of gaming companies. Understanding the
patterns and drivers of this engagement is essential for companies looking to maintain and
enhance their market position. To address these questions, a comprehensive dashboard was
developed using data provided by a gaming company. The dashboard integrates various data
sources to provide insights into customer engagement and company performance. The
analytical approach combines descriptive statistics, trend analysis, and visualization
techniques to deliver a clear and actionable understanding of the gaming ecosystem. The
dashboard offers a powerful tool for gaming companies to monitor and analyze customer
engagement, key findings reveal the significant impact of consumer behavior on brand health,
the competitive dynamics among companies, and the factors influencing customer loyalty and
seasonal engagement. The insights derived from this analysis can guide strategic decisions,
enhance customer retention, and improve overall business performance.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
Palavras-chave
Gaming Industry Console Players Consumer Engagement Analysis SDG 8 - Decent work and economic growth SDG 17 - Partnerships for the goals