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Value and Impact of chat GPT and the Future of Work
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| 1.89 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Chat GPT represents a powerful tool for optimizing operations and transforming the way we
work, promoting a more intelligent, agile, and innovative future of work. Since the
incorporation of AI is an irreversible trend for the future of work, it is important to make a
correlation between chat GPT and the future of work because, as technology advances, we
can expect collaboration between humans and machines to continue to evolve and open new
possibilities. We expected to understand the determinants that lead to the adoption of chat
GPT and how this research can help us understand the impact of artificial intelligence on jobs
in the future, the implications, and benefits of using it, and what leads people to adopt this
AI. This research uses quantitative methods where we will collect data from 308 individuals to
test the research model. The data will be analyzed using structured equation modeling (SEM).
The combination of the technology acceptance model (TAM) and the hedonic motivation
system adoption model (HMSAM) can provide a comprehensive framework for understanding
the most relevant factor leading to chat GPT adoption. Based on the survey results, it can be
concluded that user attitude is the primary factor influencing the adoption of chat GPT.
Additionally, hedonic motivations play a significant role in the acceptance of the technology,
with joy identified as the second most relevant contributing factor.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Risk Analysis and Management
Palavras-chave
Artificial intelligence (AI) Chat GPT Adoption Future of work Technology acceptance model (TAM) Hedonic-motivation system adoption model (HMSAM) SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure