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Extending Pre-Adoptive Appraisal Model for ChatGPT: The Role of Task-Technology Fit, AI Empowerment, and Career Advancement Intentions
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Orientador(es)
Resumo(s)
The rapid integration of Generative Artificial Intelligence (Gen AI) technologies, particularly ChatGPT,
in organizational settings has necessitated a reevaluation of existing models of AI adoption. This study
extends the Pre-Adoptive Appraisal Model towards AI (PAMAI) by incorporating concepts of TaskTechnology Fit (TTF), AI Empowerment, and Career Advancement Intentions, to provide a more
comprehensive understanding of employee attitudes and behaviors towards ChatGPT (AI) adoption.
Using a sample of 133 professionals, this research employed Partial Least Squares Structural Equation
Modeling (PLS-SEM) to test the proposed model. The findings reveal that Task-Technology Fit
significantly influences both Affective and Cognitive Attitudes towards ChatGPT (AI). These attitudes,
in turn, positively impact AI Empowerment, which strongly predicts Intention to Use ChatGPT (AI) and
Intention to Advance Career. Notably, AI Empowerment also shows a positive relationship with
Intention to Leave Organization, highlighting the complex implications of ChatGPT (AI) adoption for
talent retention. The study makes several theoretical contributions, including the validation of AI
Empowerment as a crucial construct in the pre-adoptive appraisal process, and the integration of
Career Construction Theory into ChatGPT (AI) adoption research. Practically, the findings emphasize
the importance of aligning ChatGPT capabilities with job requirements, addressing employee concerns,
and developing strategies to retain AI-empowered talent. This research provides valuable insights for
organizations implementing Gen AI technologies, highlighting the need for a holistic approach that
balances technological integration with employee empowerment and career development.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Data Science for Marketing
Palavras-chave
Generative AI ChatGPT Pre-adoptive Appraisal Task-Technology Fit AI Empowerment Career Advancement Cognitive Appraisal Theory Career Construction Theory Employee Attitudes Individual Adoption Workplace AI Human-AI Collaboration Technology Acceptance Career Development AI Implementation SDG 1 - No poverty