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The evolution of a technology and the understanding of the moment in its life cycle is of the utmost
importance to the entry strategy devised by any company.
Having the entry of EDP Brazil on the micro-generation market as background, the present workproject
attempts to summarize the most important topics in management literature concerning the
theory of technology life-cycles and the updated literature on developments of photovoltaic
technology to infer the current positioning of this technology in the theoretical models.
The need for this type of work stems from the very common lack of bridging between the academic
research of economic aspects relevant to the evolution of technologies and the agents of research on
specific technological issues. When this occurs, namely due to the external nature of research to
companies, thereby escaping the harsh economic controls of a profit seeking enterprise, the evolution
many times lacks the appropriate framework to be studied on a more forward looking manner and to
allow for management decisions to be based on.
