Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/1729
Título: Concept of Customer Relationship Management as an example of innovation in banking sector
Autor: Urbanowicz, Monika
Orientador: Moniz, António B.
Palavras-chave: CRM system
banking
management
organisation
Data: Jul-2008
Editora: IET
Citação: Urbanowicz, Monika (2008), "Concept of Customer Relationship Management as an example of innovation in banking sector", IET Working Papers Series, No. WPS06/2008, IET, 19 pp.
Relatório da Série N.º: IET Working Papers Series
WPS06/2008
Resumo: Banks that has introduced CRM system, had to make some difficult changes in their organization in order to become more customer oriented. Beside the pure CRM banks try to adopt other innovative tools related with the core CRM. Some of these solutions are constructed in such a way so that ensured could be also access to the information beside to bank’s organization.
URI: http://hdl.handle.net/10362/1729
ISSN: 1646-8929
Aparece nas colecções:FCT: IET - Working Paper Series

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