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Business Intelligence at NOS Cinemas: Redefining the staff gamification model
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| 1.32 MB | Adobe PDF |
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Resumo(s)
Cinemas were the segment most affected by the pandemic in the company “NOS, SGPS, S.A”, suffering a revenue drop of 76,6% in 2020. A great effort has been made to revert the situation, defining a set of recovery measures, namely aspects relating to staff motivation and monitoring the performance of cinemas at a business level. In this context, this report describes my project developed in the Marketing & Business Development team during my internship at the company “NOS Cinemas”. The project aimed to redefine the cinema staff gamification model to make it more efficient, more competitive, and simpler to monitor given its current limitations. By applying Business Intelligence practices and following the BADIR data analysis framework, it was possible to redefine the gamification model that proved to be important for the company in achieving its strategic objectives. The new model was successfully implemented, eliminating previous limitations and meeting the new proposed objectives. It improved the process of monitoring cinemas’ performance and made it possible to identify recommendations for future projects.
Descrição
Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
Palavras-chave
NOS Cinemas Gamification Business Intelligence BADIR Performance monitoring