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Orientador(es)
Resumo(s)
Research on the effect of consumption on self-esteem is relatively scarce and related evidence is fragmented. We review articles from the literature on consumption, advertising, materialism, mass media, and social media as they relate – directly or indirectly – to consumer self-esteem. We introduce a taxonomy of eight types of processes through which consumption affects self-esteem: self-discrepancy, self-congruency, self-enhancement, self-determination, compensatory consumption, self-verification, self-object association, and market-mediated relationships. Based on this taxonomy, we highlight consumption domains and recent consumer trends that impact self-esteem. Moreover, we suggest priorities for further research.
Descrição
Funding Information: This work was funded by grants from Funda??o para a Ci?ncia e a Tecnologia [UID/ECO/00124/2019, UIDB/00124/2020, UIDP/00124/2020]; POR Lisboa and POR Norte [Social Sciences DataLab, PINFRA/22209/2016] to the first author. Funding Information: This work was funded by grants from Fundação para a Ciência e a Tecnologia [ UID /ECO/00124/2019 , UIDB/00124/2020 , UIDP/00124/2020 ]; POR Lisboa and POR Norte [Social Sciences DataLab, PINFRA/22209/2016 ] to the first author. Publisher Copyright: © 2022 Elsevier Ltd
Palavras-chave
Advertising Consumption Mass media Materialism Self-esteem Social media General Psychology