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- A home in the oceanPublication . Dinis, Liliana; Cunha, Miguel Pina e; Hernández-Linares, Remedios; NOVA School of Business and Economics (NOVA SBE); RoutledgeThis paper examines how organizational identity evolves to sustain social purpose in long-lived family firms. Drawing on an online ethnographic case study of Peter Café Sport–a century-old maritime family business in the Azores–we trace how founding narratives, legacy-based commitments, and deep relational networks shaped responses during the COVID-19 crisis. Our findings show that organizational identity, often viewed as a stabilizing force, can also be a generative resource for adaptive action, promoting the balance between social and economic logics even in times of disruption. We demonstrate that the founder’s social involvement not only persists but can be reactivated decades after inception, enabling the reaffirmation of the firm’s enduring role as a community anchor. By explaining how hybrid economic–social logics sustain across organizational life stages, the study advances understanding of social entrepreneurship in crisis, emphasizing the role of family organizational identity beyond start-up contexts, and deepens insight into how small family enterprises preserve and reinterpret their social mission over time.
- Promoting engagement with a mental health smartphone appPublication . Delavande, Adeline; Kettlewell, Nathan; Mueller, Beate; Murrihy, Rachael; Singh, Sonal; NOVA School of Business and Economics (NOVA SBE); Frontiers MediaUsing a randomized field experiment, we provide evidence on how university students respond to interventions designed to encourage downloading and engaging with a mental health smartphone application (hereafter referred to as “app”). Our intervention targeted all students, both mentally healthy and unwell, and our sample was broadly representative (n = 1, 812; women = 60%, men = 30%, non-binary/undisclosed = 10%). Paying students a small amount to download and engage with the app increased downloads by 7 percentage points, from a baseline take-up rate of 14%. Payments also increased the number of activities completed, but engagement across all groups remained extremely low. Inviting students to an exclusive social media group moderated by student ambassadors had no effect on take-up or engagement, although this may be due to the relatively low number of students who joined the group. Overall, our results suggest that university students are resistant to using this mental health app and respond weakly to these incentives, despite the high prevalence of mental health issues in this population. We supplement our quantitative analysis with information from open-text survey questions and interviews to provide some insights into this reluctance. Perceived lack of need, time constraints, and skepticism about the app's benefits emerge as potential barriers to app engagement.
- No student left behindPublication . Quintino, Áurea; Xufre, Patrícia; Zaragoza, Tânia; NOVA School of Business and Economics (NOVA SBE)This paper describes a three-year institutional journey to enhance equity, engagement, and belonging in first-year mathematics at Nova School of Business and Economics (Nova SBE). The initiative emerged in response to growing diversity among incoming students, who arrive from a wide range of national and international educational systems with varying levels of mathematical preparation. Over time, differences in readiness had translated into persistent achievement gaps and lower confidence among specific student groups, particularly those from under-represented backgrounds. The project unfolded in three iterative phases. The first, Bridging the Gap (2023/24), introduced instructor-led learning modules, each including a self-paced online quiz, aimed at consolidating core mathematical skills. Data analysis showed that student engagement, measured by quiz attempts, strongly predicted achievement, yet participation was lowest among those most in need of support. The second phase, Closing Equity Gaps (2024/25), implemented a diagnostic assessment that enabled early identification of underprepared students and targeted support through structured workshops. This intervention reduced performance disparities and increased students’ self-efficacy. The current phase, No Student Left Behind (2025/26), expands the approach into a holistic model that integrates diagnostics, active learning, peer mentoring, and community-building to foster belonging and confidence. Across all phases, the findings demonstrate that equity in mathematics is best achieved through proactive, data-informed, and compassionate pedagogy. The project shows how early assessment, structured support, and relational engagement can transform mathematics from a barrier into a shared academic journey, ensuring that every student can succeed.
- Place branding through sport eventsPublication . Ramos, Ricardo F.; Biscaia, Rui; Kaplanidou, Kiki; Kharouf, Husni; NOVA School of Business and Economics (NOVA SBE); RoutledgeResearch question While the benefits of place branding through sport events (PBtSE) are often highlighted in literature, research to date is disjointed, lacking in theoretical grounding and established connections between place branding and sport events as tourism products. This study provides a comprehensive review of the PBtSE literature and sets a research agenda to advance the field. Research methods Following PRISMA guidelines, this review comprises 540 peer-reviewed articles published between 1984 and 2023 (Scopus and Web of Science). We employed co-word analysis to examine thematic relationships within the PBtSE literature, followed by a review protocol capturing and assessing the application of theories-contexts-characteristics-methods (TCCM). Results and findings Four clusters of thematic relationships were identified, and most PBtSE studies lack clear theoretical lenses. Europe is the most studied region, while the Olympic Games are the most common event. Numerous variables related to the hosts and events have been examined, and most studies rely on questionnaire data. Implications This study provides a roadmap of the state of PBtSE and sets the basis for future developments. By uncovering relationships within PBtSE research, theories, contexts, characteristics and methods, this study identifies strengths and weaknesses in the literature and provides new directions to expand knowledge of PBtSE and guide managerial practices.
- Picture perfectPublication . Heitmann, Mark; Jansen, Tijmen P. J.; Reisenbichler, Martin; Schweidel, David A.; NOVA School of Business and Economics (NOVA SBE); American Marketing AssociationGenerative artificial intelligence (AI) is poised to transform how brands communicate with consumers. Recent research demonstrates AI's benefits in producing text, but marketing research has not yet explored how marketers can leverage AI to create visual advertising. Despite their impressive capabilities, “off-the-shelf” generative AI models are not aligned with marketing objectives, raising the question of whether it is possible to fine-tune generative AI directly on conventional advertising objectives (e.g., evoking attention, driving interest). In this research, the authors train an open-source generative AI model on marketing mindset metrics and show that the resulting visual content can match and even exceed conventionally produced advertising content in associated performance metrics. The results demonstrate that generative AI can be fine-tuned on multiple communication objectives simultaneously and adapted to specific audiences. In addition to highlighting generative AI's potential in marketing, this article explores the limitations of aligning visual generative AI with marketing objectives.
- Optimising rare tumour risk syndromes carePublication . PREVENTABLE Consortium; NOVA School of Business and Economics (NOVA SBE); Escola Nacional de Saúde Pública (ENSP); NOVA Medical School|Faculdade de Ciências Médicas (NMS|FCM); Springer Nature
- Third-party bailouts and tough lendersPublication . Anjos, Fernando; Demirci, Irem; Oliveira, Miguel; NOVA School of Business and Economics (NOVA SBE); ElsevierContrary to the standard view, we argue that bailouts can sometimes alleviate moral hazard. In our model, a lender who interacts with a sequence of borrowers may wish to cultivate a reputation for toughness, by liquidating projects following default. However, when the opportunity cost of liquidation is high and the lender cannot publicly commit to randomization, such reputation may be unsustainable. In a subset of such cases, the possibility of a third-party bailout by the government or another investor is essential for the lender to build/maintain a reputation, by reducing the lender’s short-term incentives to deviate from tough play.
- Improving childhood immunization through maternal supportPublication . Delavande, Adeline; Shahab, Areeba; Younas, Javed; Zafar, Basit; NOVA School of Business and Economics (NOVA SBE); ElsevierWe evaluate the effectiveness of randomized interventions aimed at alleviating behavioral barriers — such as maternal stress and psychological strain, limited future-oriented thinking, and information frictions — for early childhood immunization uptake in a sample of Pakistani mothers with infants. A phone-delivered intervention providing light psychological support as well as visualization and planning techniques increases the total number of vaccines received by young children by 0.3, or 7% of the control mean, one year after baseline. We also find that the intervention improves maternal knowledge, attitudes, and perceived returns to vaccination. However, supplementing this intervention with vaccination-related information from influencers does not yield additional benefits in this context.
- Labor market concentration, wages, and job security in EuropePublication . Bassanini, Andrea; Bovini, Giulia; Caroli, Eve; Casanova-Ferrando, Jorge; Cingano, Federico; Falco, Paolo; Felgueroso, Florentino; Jansen, Marcel; Martins, Pedro Silva; Melo, Antonio; Oberfichtner, Michael; Popp, Martin; NOVA School of Business and Economics (NOVA SBE); University of Wisconsin PressWe leverage administrative linked employer–employee data from six European countries to provide the first comparable cross-country evidence on the impact of labor market concentration on wages and job security. We find strikingly similar and relatively low wage elasticities across countries, but greater elasticities for job security, as measured by contract type. We provide suggestive evidence that the similarity of our wage elasticities and the greater sensitivity of job security to labor market concentration may be explained by the fact that sector-level collective bargaining is dominant in the countries we study and that it sets wages but usually not contract type.
- Ne me quitte pas!Publication . Fernandes, Marli; Tavares, José; NOVA School of Business and Economics (NOVA SBE); Oxford University PressThis article analyzes the causal impact of school closures on electoral outcomes in France between 1995 and 2022. Using a difference-in-differences design, we show that the closure of the only school in a given municipality leads to an increase in 0.527 percentage points in votes for the populist far right and 0.968 percentage points for the left in presidential elections. Voters prefer the populist far right when their pre-existing levels of trust in mainstream parties are low. The identified electoral effects are absent in municipalities with multiple schools, suggesting that citizens are particularly concerned with the lack of access to public education.