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Empowering BI users: The impact of reporting automation. A case study in a retail company

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Business Intelligence continues to be a trending topic, but organizations vary in their maturity levels when it comes to utilizing analytics and data for decision-making. One of the main components of Business Intelligence is reporting. Reporting automation can save time and resources and improve the quality of the outputs. However, one question arises. How does report automation, moving from a static report to a dynamic dashboard, change the Business Intelligence experience? By following the Design Science Research Methodology this research studies the impacts on the user experience of automatizing an obsolete PowerPoint report using Power BI. The results of this change on both technical and business users were tested using quantitative data gathered through a user satisfaction survey. Results show that Perceptibility, Completeness and Efficiency are the most impacted factors. The research was conducted in a retail company and its results contributed to improving the efficiency of the teams’ work, and, at the same time, to raise awareness about the advantages and potential of using BI tools to support decision-making.

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Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence

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Business Intelligence Data availability Data visualization Reporting automation SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure

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