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Business Intelligence solution to support data-driven decisions in wine commercialization - Dashboards creation for a Sales Department
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| 1.74 MB | Adobe PDF |
Resumo(s)
In the last decades, the use and access to data has become a valuable asset for the success of an
organization and to keep ahead of the competition. It is clear that data driven companies tend to have
a better performance since their decisions are data-based, which are usually supported by Business
Intelligence tools.
The Commercial Department of João Portugal Ramos Wines & Spirits, a Portuguese wine company,
had the need to structure and centralize the available data in valuable reports that would sustain their
decisions. Therefore, the goal of this project was to build a Business Intelligence tool, namely a Power
BI solution, to support the Commercial Department in the decision-making process.
As the starting point, an introduction to the problem itself, the context of the organization, the
company description and a literature review related with the main topics was presented. The Design
Science Research methodology was chosen to undertake this project, with its different phases applied
successfully.
The results showed that the artifact produced (Power BI solution) was able to answer to the business
needs identified by the Commercial Department and that such tool has benefit the team by allowing
the managers to have a clearer picture of the performance of a specific market or brand, therefore
permitting better informed decisions.
Descrição
Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
Palavras-chave
Business Intelligence KPI Data Visualization Dashboards Power BI Wine Industry