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Economia Circular no Setor do Desporto: Diagnóstico e Estratégias
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A economia circular é considerada por um elevado número de autores, como sendo a alternativa aos modelos lineares nos quais a economia global se baseou durante décadas. Devido à urgência climática e outros problemas ambientais globais é fundamental que haja uma mudança do paradigma económico para um modelo de desenvolvimento sustentável, tornando a economia circular uma abordagem crucial para este desenvolvimento possa ser atingido.
Na cadeia de valor do desporto, o futebol profissional e o retalho desportivo, devido à sua elevada influência na população em geral podem ser motores para o avanço das metas de sustentabilidade e a economia circular pode ser utilizada pelas organizações destes setores para atingirem as suas metas consciencializando também a população em geral. Porém, tal como comprovado da análise de várias publicações, a economia circular é ainda pouco considerada nestes setores.
O principal objetivo da dissertação foi desenvolver um modelo de análise que permitisse identificar e aplicar um conjunto de estratégias de circularidade em vários fluxos de materiais identificados no setor do desporto, promovendo a criação de valor, quer ambiental, quer económico.
Foram diagnosticadas as estratégias da economia circular no setor do retalho desportivo, mais concretamente na Decathlon, onde a economia circular está atualmente, enraizada
no modelo de negócio da empresa, sendo considerada como o modelo a seguir por esta organização. Para este estudo, foi realizado um questionário aplicado a colaboradores e clientes da loja da Amadora, sede da Decathlon Portugal, para estudar o impacto que a Decathlon tem na promoção e divulgação das práticas de economia circular quer junto dos seus colaboradores dos clientes.
Procurou-se ainda recolher as perceções dos clubes profissionais e instituições que coordenam o futebol nacional sobre o modelo de análise dos fluxos de materiais e estratégias de circularidade identificadas no setor. Foi possível realizar, uma entrevista com um ator-chave de um clube profissional português, o que permitiu recolher a perspetiva deste grupo de partes interessadas, concluindo-se que a adoção de estratégias de circularidade nestas organizações tem um longo caminho a ser percorrido. Conclui-se que existe uma enorme margem de progressão para a aplicabilidade da economia circular em ambos os casos estudados, esperando-se assim que este trabalho e o modelo de análise formulado sirvam de base para trabalhos futuros.
The circular economy is considered by many authors as an alternative to the linear models on which the global economy has been based for decades. In face of climate crisis and other global problems, it is essential that there is a shift from the linear economic paradigm to a sustainable development model, making the circular economy a crucial approach for achiev- ing this development. In the sports value chain, professional football and sports retail, due to their high in- fluence on the population in general, can be engines for driving the advancement of sustain- ability goals and circular economy strategies can be used by organizations in these sectors to achieve their goals by also raising awareness among the general population. However, as ev- idenced by the analysis of several publications, the circular economy is still scarcely consid- ered in these sectors. The main objective of the dissertation was to develop a conceptual analysis model that allows the identification and application of a set of circularity strategies to the in various ma- terial flows identified in the sports sector, promoting the creation of value, both environmen- tal and economic. The circular economy strategies in the sports retail sector were diagnosed, more spe- cifically at Decathlon, where the circular economy is currently rooted in the company's busi- ness model, being considered as the model to be followed by this organization. For this study, a survey was made to employees and customers of the Amadora store, the headquarters of Decathlon Portugal, to study the impact that Decathlon has on the promotion and dissemina- tion of circular economy practices both among its customers and employees. An attempt was also made to collect the perceptions of professional clubs from the first and second leagues and the institutions that coordinate national football on the way of ana- lyzing material flows and identifying circularity. It was possible to conduct an interview with a key actor of a Portuguese professional club, which gathered the perspective of this group of stakeholders, concluding that the adoption of circularity practices in the sector is still incipient and has many opportunities for further development. It is concluded that there is a huge margin of progression for the applicability of the circular economy in both studied cases, and it is expected that this work and the formulated analysis model will serve as a basis for future work.
The circular economy is considered by many authors as an alternative to the linear models on which the global economy has been based for decades. In face of climate crisis and other global problems, it is essential that there is a shift from the linear economic paradigm to a sustainable development model, making the circular economy a crucial approach for achiev- ing this development. In the sports value chain, professional football and sports retail, due to their high in- fluence on the population in general, can be engines for driving the advancement of sustain- ability goals and circular economy strategies can be used by organizations in these sectors to achieve their goals by also raising awareness among the general population. However, as ev- idenced by the analysis of several publications, the circular economy is still scarcely consid- ered in these sectors. The main objective of the dissertation was to develop a conceptual analysis model that allows the identification and application of a set of circularity strategies to the in various ma- terial flows identified in the sports sector, promoting the creation of value, both environmen- tal and economic. The circular economy strategies in the sports retail sector were diagnosed, more spe- cifically at Decathlon, where the circular economy is currently rooted in the company's busi- ness model, being considered as the model to be followed by this organization. For this study, a survey was made to employees and customers of the Amadora store, the headquarters of Decathlon Portugal, to study the impact that Decathlon has on the promotion and dissemina- tion of circular economy practices both among its customers and employees. An attempt was also made to collect the perceptions of professional clubs from the first and second leagues and the institutions that coordinate national football on the way of ana- lyzing material flows and identifying circularity. It was possible to conduct an interview with a key actor of a Portuguese professional club, which gathered the perspective of this group of stakeholders, concluding that the adoption of circularity practices in the sector is still incipient and has many opportunities for further development. It is concluded that there is a huge margin of progression for the applicability of the circular economy in both studied cases, and it is expected that this work and the formulated analysis model will serve as a basis for future work.
Descrição
Palavras-chave
Economia circular estratégias de circularidade futebol retalho desportivo sustentabilidade organizações desportivas