Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/15227
Título: Empirically testing the dimensions of consumer trust in e-commerce
Autor: Alhinho, Matilde Maia
Orientador: Oliveira, Tiago
Palavras-chave: E‐commerce
Trust
Competence
Benevolence
Integrity
Data de Defesa: 2-Jun-2015
Resumo: In the fields of marketing and general management, many are the contributions of literature relating trust and e‐commerce. Trust is perceived as an issue that concerns the consumers’ intention to purchase. As so, in this research, a path model is empirically tested in order to develop solutions for Internet vendors on how to deal with consumers and increase their trust. The path model measures how the dimensions of trust, named as competence, integrity and benevolence positively influence the overall trust of the consumers and at the same time how the sources of trust – consumer characteristics, firm characteristics, website infrastructure and interactions influence those dimensions. The data used to test the model was collected in Portugal, through 365 valid cases. Findings revealed that consumers, which have high level of overall trust, are more likely to intent to purchase online.
URI: http://hdl.handle.net/10362/15227
Designação: Mestrado em Gestão de Informação
Aparece nas colecções:NIMS - Dissertações de Mestrado em Gestão da Informação

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