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Publicação
Can the concept of dark kitchen compete with an ordinary restaurant in Portugal?
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Autores
Orientador(es)
Resumo(s)
This study aims to understand if the dark kitchen concept (a fully equipped place
with all needed in a kitchen but without dining space for customers) can compete
with an ordinary restaurant in Portugal. As Portugal is among the top 10
European countries that spend more on Eating out while the term dark kitchen
still needs to be discovered, these two facts may be an obstacle to developing
the new concept in Portugal. To verify this, an online experiment conducted to
compare consumers’ attitudes and opinions on dark kitchens versus restaurants.
One of the main conclusions that can be drawn from this study is that there is a
need to broadcast information to customers and tell them what a dark kitchen is,
as the group more aware of the dark kitchen was more loyal to the service.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
Palavras-chave
Restaurant Online delivery service Dark kitchen Willingness to pay Delivery Portugal