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Publicação
Restaurant authenticity and purchasing intentions: the mediating role of social contagion
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Orientador(es)
Resumo(s)
Evidence indicates that "socially contaminated" items or products by celebrities or attractive people can trigger social contagion. However, the literature offers limited insights on whether the authenticity of the tourism and hospitality establishments (e.g., Hotels, restaurants) can also trigger social contagion.
This research aims to gain theoretical insights on the impact of authenticity of food in wanting to return to a certain restaurant. Based on a sample of 248 participants, this work reveals that the authenticity of the he restaurant enviormenet is a significant predictor of how customers feel about the authenticity of the food they are eating. In addition, food authenticity then impacts if customers want or not to come back to that restaurant. Ancient places were initially included in the model, but did not reach significance, although further studies should focus on understanding if authenticity in food is only relevant if we visit a place that is supposed to recreate the past.
The findings have key implications for the restaurant that aim to recreate a specific culture or specific place.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
Palavras-chave
Authenticity social contagion tourism restaurants food