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Self-observation factors in self-regulation of SNS use to motivate use reduction
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Resumo(s)
To alleviate negative effects of social media addiction, many individuals aim for a reduction of
their social media use through self-regulation. Contrary to other corrective strategies such as
system discontinuance, this allows continued access to the social networking site‘s (SNS)
benefits which are often tightly integrated into social and professional life. However, the
antecedents of use reduction intention and how it is affected by SNS addiction are largely
unknown. By applying the self-regulation of motivation and self-reactive action framework,
this research generates insight into how self-observation of perceived behavioral control and
objective use time statistics, as well as judgement in form of realization of the problematic
nature thereof, motivate the self-regulation of SNS use through use reduction intentions. This
study considers past use reduction attempts to differentiate the effect of ongoing cognitive
processes from previously formed intentions and confirms past successful mastery experiences
in form of successful regulation attempts as a moderator to explain changes from prior behavior
to present use reduction intention. Finally, the study uncovers a moderation effect of SNS
addiction on the self-regulation processes explaining SNS use reduction. By applying behavior
change theory, the study sheds light on the motivators of use reduction intentions and thereby
contributes to the literature on post-adoption SNS use, self-regulation of addictive and nonaddictive
SNS use, and may inform self-control-based interventions to modify SNS behavior
as well as SNS design to accommodate the relationship of perceived control and use reduction.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
Palavras-chave
Self-regulation use reduction IT addiction perceived behavioral control selfregulation of motivation self-reactive action framework SDG 3 - Good health and well-being