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Publicação
User adoption of mobile insurance APPS
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Orientador(es)
Resumo(s)
The insurance sector is a sector that is in constant transformation, lately more oriented towards a
more digital and technological path. Although millions have been spent on developing mobile
insurance applications, knowledge revealed that users have not yet adopted those. In this research,
we present evidence of the adoption and recommendation of mobile insurance applications by using
a modified unified theory of acceptance and use of technology (UTAUT) model, which integrates two
extra determinants: word-of-mouth and enjoyment. With a sample of 200 answers collected in
Portugal, we demonstrate that social influence, enjoyment, and word-of-mouth were deemed to be
significant in the intention to use and recommend mobile insurance applications. The other UTAUT
constructs are considered non-significant, which led us to suggest strategies based on those, to help
insurers attract and gain users.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Information Analysis and Management
Palavras-chave
Mobile applications insurance companies unified theory of acceptance and use of technology (UTAUT)