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Remote work and remodeling house: Impact of hedonic value behaviour in remote and hybrid work format
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| 1.35 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Previous literature reveals that the remote work format has grown considerably during the
COVID‐19 pandemic crisis. And it was also observed that the home remodeling / adaptation
market benefited from this movement where it reached relevant levels to be studied. There
are studies that show a growth trend in the remote / hybrid work format, which will demand
more from the DIY and remodeling market. This research aims to contribute to the literature
by understanding how hedonic and utilitarian motivators can be related to the remodeling
process to adapt home to remote work. To achieve this objective, experimental research will be applied, whose main objective in this
study is to evaluate the impact of the hedonic (study 1) and utilitarian (study 2) motivator in
the home remodeling process to adapt to remote work. The sample was collected through an
online survey, mainly for the Portuguese‐speaking population, residing in Portugal and Brazil.
The results obtained through this research infer that the utilitarian motivator has a greater
influence on workers who adhere to the remote work format.
The importance of this discovery will be relevant to add findings to the literature, which do
not directly correlate the topic as discussed here, and for future applications in the marketing
market.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
Palavras-chave
Hedonic motivator utilitarian motivator remote work remodeling house adapting house